Fine jewellery white gold

White gold is an alloy of pure gold (yellow in its natural state) and white metals such as palladium or silver. It is often coated with a fine layer of rhodium to intensify its tone and brilliance. 18K white gold contains 75% pure gold. Its neutral colour and luminous finish make it a highly sought-after choice for contemporary jewellery, particularly for engagement rings and diamond-set pieces.

The difference lies in the metals combined with pure gold. Yellow gold is a classic alloy with copper and silver, preserving its natural warmth. White gold incorporates metals such as palladium and is often rhodium-plated for added brilliance. Rose gold contains a higher proportion of copper, lending it its soft, romantic colour. All three are available in 18K.

White gold is prized for its ability to enhance diamonds beautifully. Its cool, neutral tone showcases the brilliance, clarity and colour of the stone without casting any tint, unlike yellow or rose gold. This is why white gold is so frequently chosen for engagement rings and diamond necklaces. The pairing embodies purity, elegance and refinement.

To preserve its brilliance, clean your white gold jewellery with lukewarm water, a mild soap and a soft brush. Dry gently with a soft cloth. Avoid harsh chemicals and knocks. Every one to two years, professional rhodium plating may be recommended to restore the metal's whiteness. We offer a lifetime care and restoration service for all our creations.

White gold does not tarnish, but the fine rhodium coating applied to the piece may gradually wear with use, giving it a slightly grey appearance. This does not affect the quality of the metal, only its look. Professional rhodium plating restores its original whiteness and brilliance. The process is quick and recommended every 12 to 24 months depending on wear.

Yes, white gold is a refined and timeless choice for an engagement ring. It complements diamonds beautifully, as a symbol of eternal love. Its understated elegance and durability make it an ideal precious metal for everyday wear. Our 18K white gold creations are handcrafted and fully personalised to your wishes.

18K white gold is resilient and perfectly suited to daily wear. It is ideal for wedding bands, bracelets, rings and pendants you never take off. To maintain their brilliance, avoid contact with abrasive products or chlorine, and remove pieces during physical activity. Regular gentle cleaning and periodic rhodium plating will preserve their beauty for years to come.

Quality 18K white gold, such as that used by Mayuri Paris, is generally very well tolerated. Our alloys contain no nickel, a metal commonly responsible for allergic reactions. If you have particularly sensitive skin, we recommend checking the exact composition of the piece or choosing rhodium-plated items with care. All our jewellery complies with European standards.

18K gold contains 75% pure gold, compared with 37.5% for 9K gold. 18K gold is therefore more precious, denser, more durable and ages more beautifully. 9K gold, while more affordable, may be slightly more prone to oxidation, particularly in its white form. At Mayuri Paris, we favour 18K white gold for its purity and unrivalled brilliance.

White gold evokes purity, modernity and understated elegance. Unlike yellow gold, which carries a more traditional character, or rose gold, which feels more romantic, white gold is often associated with renewal, refined luxury and timeless union. This is why it is so frequently chosen to symbolise eternal love, particularly through engagement rings and wedding bands.

A quality white gold piece should carry a hallmark (for example, "750" for 18K), a refined finish and a consistent brilliance. Check the provenance of the gold, the quality of the rhodium plating and the stone settings. At Mayuri Paris, every piece is handcrafted, individually inspected and can be accompanied by a certificate of authenticity. We use RJC-certified recycled gold.

The price of 18K white gold is comparable to that of yellow or rose gold, as all three contain the same proportion of pure gold. A slight additional cost may apply for rhodium plating, the surface treatment that gives the piece its intense white brilliance. This extra care ensures a luxurious, long-lasting finish.